Website Design and Conversion

Keeping your potential customer on your website is one of the biggest challenges

Once your potential customer finds you, you need to give them some very good reasons to book. The competition in the hotel industry is high. Your website is the public face of your hotel and for many travelers, the first point of contact. In most cases, they won’t know you, your hotel or your locality. First and foremost, your website has to look the part.

Visually, your hotel website design must convey credibility, and professionalism. There are unfortunately many hotels that take no pride in the most important sales tool they have and put little effort in the hotel website DESIGN. Most people that go to a new website will decide to leave or continue within seconds of arriving. It needs to make a positive, lasting first impression, FAST.

A positive impression means the potential customer will stay and explore your website. For your website to be truly effective it needs to be easy to use, and it must guide your visitor through a series of steps designed to persuade them to book online. When a potential guest needs to spend time trying to work out where they can find, for example, your rates, then you have lost them.

Making sure your website is fresh and up to date

Whilst your website is vital to getting more direct bookings, you also need an easy to use content management system (CMS) to be able to successfully keep your website fresh and up to date. Our favorite solution is WordPress. WordPress is one of the best content management systems which is easy to use and allows you to easily update your website information. Our websites turn visitors into bookings.

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