LETS CHAT
We would love to hear from you and see how we can help
Come find us at
Level 1
65-71 Belmore Road Randwick 2031 Sydney Australia
Email us at
info@scconsulting.net.au
Level 1
65-71 Belmore Road Randwick 2031 Sydney Australia
info@scconsulting.net.au
Do you own boutique accommodation? When it comes to online marketing, do you wish you had more resources? Does it frustrate you that big names attract Google’s attention, while you struggle to make the first few pages of search results?
That’s where we come in. We know how hard it is to market online when you’re an independent operator. Unlike chain hotels, you don’t have the resources to employ an entire marketing team or, perhaps, the experience to optimise performance in the online environment.
So, we specialise in helping property owners just like you. We offer a full sales and marketing management service. That means you can forget about marketing and focus on what matters: running your hotel.
With 25 years of experience behind us, we are experts in all aspects of online marketing. Rather than taking a one size fits all approach (which often doesn’t work), we tailor our solutions for each client.
Just some of the tasks that we can take care of are:
Managing your website for optimum performance
We’ll take a good look at your site and work out what needs improving. Do you need more content? Should you be making updates more often? Is your site insufficiently sales-oriented? Whatever the case, we’ll give your site the makeover it needs to stand out.
Providing sales representation to Australian travel agents
Getting in front of travel agents is crucial to success in the tourism industry. Having been in the business for so long, we have developed excellent relationships with numerous agents and can help to attract interest in your property.
Providing a dedicated Australian reservations team
No longer will you have to spend time fielding phone calls and enquiries. We’ll line up a team to do the job. At the same time, they’ll ensure the highest possible conversion rate on bookings.
Managing social media marketing
Never has social media marketing been more important. However, doing it effectively requires time and expertise. We’ll help turn your accounts into dynamic and engaging destinations.
Managing email marketing
Even though social media has become dominant, email marketing is still essential. We’ll work at widening your database and sending content that’s interesting and shareable.
Search engine optimisation (SEO)
Put simply, SEO is a measure of your website’s attractiveness to Google. A number of tricks are involved, including the publication of outstanding content and optimising the architecture of your website.
Would you like to know more about how our full service sales and marketing management service can help you? Why not get in touch today?
How many of your bookings come through your website? 5%, 10%, maybe 20%? The fact is, a well optimized website which ranks for targeted keywords can and does get over 65% of their bookings DIRECT from their website. So if less than half of your bookings are online, your website is holding you back.
The main reason is that nobody can find you. There are over 161 million other websites competing in Google for the search term “Sydney hotels”. In order to rank in at least the first 3 pages or the first 30 organic results, your site needs to be well optimised. Hotel SEO or Search engine optimisation (SEO) involves more than just optimising your own website. Other factors include, other similar websites that link to you and that give you what Google considers “authority”.
Online Travel Agents and accommodation directories are a common workaround, but their cost-per-lead is very high and only 19% of travellers book through OTA’s, so they may not deliver a return on investment over the long term.
The way forward is to have a BALANCE of OTA bookings and DIRECT bookings, with direct bookings being the largest source of your revenue.
Like all online marketing, the real key to it is knowing your audience. And that’s something that only on-the-ground experience can provide. This rare combination of talent and knowledge that we have will allow us to implement proven technical expertise with our hotel industry experience, to deliver a search engine optimisation, hotel SEO service that delivers results.
Once your potential customer finds you, you need to give them some very good reasons to book. The competition in the hotel industry is high. Your website is the public face of your hotel and for many travellers, the first point of contact. In most cases, they won’t know you, your hotel or your locality. First and foremost, your website has to look the part.
Visually, your hotel website design must convey credibility, and professionalism. There are unfortunately many hotels that take no pride in the most important sales tool they have and put little effort in the hotel website DESIGN. Most people that go to a new website will decide to leave or continue within seconds of arriving. It needs to make a positive, lasting first impression, FAST.
A positive impression means the potential customer will stay and explore your website. For your website to be truly effective it needs to be easy to use, and it must guide your visitor through a series of steps designed to persuade them to book online. When a potential guest needs to spend time trying to work out where they can find, for example, your rates, then you have lost them.
Whilst your website is vital to getting more direct bookings, you also need an easy to use content management system (CMS) to be able to successfully keep your website fresh and up to date. Our favorite solution is WordPress. WordPress is one of the best content management systems which is easy to use and allows you to easily update your website information. Our websites turn visitors into bookings.
No matter the size of your operation, from a single location to many, a vibrant social media presence is vital. It helps you engage in a conversation and stay in regular contact with potential customers. Social media is also a sharing experience, allowing readers to exponentially increase your audience by passing on the useful content we provide.
Developing and maintaining that vital brand loyalty
By communicating directly with potential guests you remain at the front of their mind when decisions are to be made.
Raising your visibility and presence
Improving your performance in vital searches, and encouraging others to share their positive experiences, places you in front of ever-increasing numbers of potential customers.
Harnessing the power of feedback
Social media is an interactive place. Complimentary or testimonial comments can be shared, either by your or by the individuals themselves. Equally, should an unhappy customer express their views, you have the chance to quickly know about this. You can then work to solve a problem and gain a positive reaction by doing so.
Constantly promoting your business
Should you decide to make offers or provide discounts during your less busy times of year, such messages can be delivered widely and instantly.
Promoting your hotel location
Talking to people about what they can enjoy in the area around your actual location when using your hotel facilities helps persuade them towards a positive decision. You can tell them about the “secrets” of your area that might not be widely publicised, activities they may not have known were locally available, and facilities they will appreciate, and this can help with their decision-making.
Allowing you to stand apart from your competitors
Use social media to make your location or services both unique and superior to those offered by key competitors. We will work with you to build an identity and then harness its power across key social media platforms.
