When it comes to hotel marketing and SEO strategies, you need a good strategy to ensure your business finds success. Not everyone is an SEO expert, so learning all the ins and outs might be a little challenging. To help you out, we've come up with a short list of hotel SEO tips that will help you get off to a good start.
1. Walk a mile in your customers' shoes
One of the keys to SEO success is making sure you know what your customers are looking for and ensuring that your business can provide them what they need. Knowing their needs as well as what terminology they might use can help you predict what they'll be trying to find. You can use tools such as Google Adwords Keyword Planner or Google Analytics to help you generate content that is more focused on what your customers will be searching for and find even more long-tailed keywords that you can use to boost your search results.
2. Being a follower can help you be a leader
Another useful tip is to follow some of the top-rated SEO blogs on the web. Sites such as Moz, Backlinko, and Search Engine Land can provide you with interesting ideas as well as educational resources that can help you succeed. This includes email subscriptions and other updates.
3. Don't forget to use the power of the Plus
Social media is always a good SEO booster, and usually the first thing that comes to mind is Facebook, Twitter, or Instagram. There is another social media jewel however, and it's Google+. This social media site has a reputation for being underused, but it has benefits that cannot be understated. Google+ integrates with Local, Maps, and Reviews which allows potential customers to get a better view of your business and for you to get a better grasp of how your customers feel about your level of service.
You can also create Google Authorship accounts for all of your website creators. This allows you to have profile pictures of your writers as well as for your business and people are more likely to share content when they can put a face to a name.