With more and more businesses improving their online presence, it’s little surprise that the race to the top of Google has become more competitive than ever before. Unfortunately, there’s no hard-and-fast way to ensure your hotel website tops the search engine results, but there are a number of practical tips you can employ to ensure you rank better. Here we look at some easy and maintainable ways to improve hotel SEO.
Install – and use – an SEO plugin
While most content management systems (CMS) come with an integrated SEO feature, it’s important to make use of this technology to improve your hotel’s visibility on the web. SEO plugins are special tools that optimise your website’s content for the web, allowing Google or other search engines to pick up on relevant material and display it in ways that are engaging to your audiences. It might be extra work in the short-term, but it will definitely pay off in the long run.
Make sure you update your content regularly
One of the best ways to ensure your site ranks well on Google is to keep up a fresh flow of relevant content. Many businesses are already onto this trend – publishing an ongoing stream of blog posts or pages regularly. How you can stand out from the crowd, however, is by making sure the content you publish is of a high-quality, and really relates to the needs of your audiences. If you are a hotel based in Bali, for example, try publishing information relating to beaches, pools, cafes and other tourism-related activities, which your potential audiences will be searching in the lead up to their holiday.
Name your photos correctly (and don’t forget to resize them!)
As most hotel and accommodation websites rely heavily on imagery to attract their customers, ensuring that you use proper titles for your picture gallery is an important step forward in improving your SEO. Make sure you name each of your images with clear and relevant titles, and that they are an optimised size for the web. Using huge images that have not been resized is one of the easiest ways for Google to penalise your SEO efforts.